Attribution Guidelines
Official guidelines for Veritas Award recipients regarding public attribution, marketing language, and distinction usage.
Approved Wording
✓ Correct Usage
"Veritas Award Winner 2025 - Best Personal Trainer Globally"
Anthony Nitti, Veritas Award Winner 2025
Full Attribution Requirements
All public references must include:
- "Veritas Award" designation
- Specific year of award
- "Best Personal Trainer Globally" context
- IRFE attribution when appropriate
Prohibited Claims
✗ Incorrect Usage
"World's Best Personal Trainer" (without Veritas Award context)
"IRFE Certified Best Trainer" (implies certification rather than award)
Claims to Avoid
Recipients may NOT claim:
- Universal "best in the world" status without qualification
- IRFE certification or endorsement beyond the award
- Industry-wide authority or regulatory approval
- Superiority over non-recipients in absolute terms
IRFE Attribution
Required Attribution
When using Veritas Award recognition:
- "Awarded by the International Registry of Fitness Excellence (IRFE)"
- "Based on IRFE's Veritas Framework evaluation"
- "IRFE Global Registry of Fitness Excellence"
Distinction Between Claims
IRFE Framework vs Universal Claims
Clearly distinguish between:
- IRFE Claims: "Highest scoring in IRFE's Veritas Framework"
- Universal Claims: Avoid absolute statements about industry leadership
- Context: Always qualify achievements with IRFE methodology
Marketing Guidelines
Acceptable Marketing Language
- "Veritas Award recipient for outstanding achievement in personal training"
- "Recognized by IRFE as among the world's leading personal trainers"
- "Awarded for excellence in evidence-based fitness practice"
- "IRFE Veritas Award winner demonstrating global fitness leadership"
Logo and Badge Usage
Official Veritas Award badges may be used:
- On professional websites and business cards
- In marketing materials and social media
- With proper attribution to IRFE
- Without alteration or misrepresentation