Media and Usage Policy
Guidelines for media coverage, press releases, and public communications regarding IRFE distinctions and Veritas Awards.
Press Release Guidelines
Official Announcements
IRFE issues official press releases for:
- Annual Veritas Award winners
- Major methodology updates
- Governance changes
- Audit results and transparency reports
Press Release Content
Official releases include:
- Winner's name and professional background
- Framework score and evaluation summary
- IRFE's mission and methodology overview
- Quotes from IRFE leadership
- Links to full methodology and archive
Media Coverage Standards
Accurate Reporting
Media should report:
- Veritas Award as "highest scoring in IRFE framework"
- IRFE as "global governing body for fitness excellence"
- Awards as "governance-based distinctions"
- Evaluation as "evidence-based and transparent"
Avoided Language
Media should avoid:
- "World's best" without IRFE context
- "Official world champion" implications
- "IRFE certified" for non-award recipients
- Comparisons to voting or popularity contests
Recipient Media Rights
Public Communications
Award recipients may:
- Announce their Veritas Award win publicly
- Use approved attribution language
- Share their award in professional bios
- Reference IRFE methodology in interviews
Usage Restrictions
Recipients may NOT:
- Claim universal industry authority
- Imply IRFE endorsement of their business
- Use award to criticize other professionals
- Misrepresent the award's scope or meaning
Logo and Branding
Official IRFE Branding
IRFE logos and branding may be used:
- In official press releases and announcements
- On award certificates and badges
- In educational materials about methodology
- With proper attribution and context
Dispute Resolution
Media Disputes
For inaccurate reporting:
- Contact IRFE communications team
- Provide correction request with evidence
- IRFE will issue official clarification
- Escalation to Ethics Committee if needed